ALBUM DESIGN INSTRUCTIONS
ALBUM DESIGN STEPS
- Fill Out Album Order Form –
- Initial Design – After we receive your Album Order Form and your Album Favorites, we will design the first draft of your album and send over a copy for you to review.
- Major Revision – When you receive this draft, please review this in detail with the understanding that this is our creative interpretation of the story of your wedding day. You are free to make image and layout changes. To communicate your changes, we highly encourage you to schedule an appointment to stop by the studio. We have found this to be the fastest and most effective way to communicate your ideas. However, if you prefer, we can also discuss the changes over the phone, or we can communicate via email. In any case, we ask that you have your exact changes (image numbers, layout changes, etc) in your notes before the discussion.
- Minor Revision – After these changes are communicated, we will redesign the album and send over a second draft. You are then free to make minor changes; however, any layout changes may result in additional fees.
- Send to Print – After these revisions are made, and you have approved the album, it is sent to the printers.
If you have any questions during this process, please contact us.
ALBUM DESIGN PHILOSOPHY
An immense amount of time, care and detail go into the album design. The goal of the album design process is to combine our creative vision of your wedding day with your ideas in a collaborative effort to create a beautiful heirloom.
What does this mean? That means that in order to get your ideal album, you will need to give some thought to your design. At the very least, we need to know know your favorite images from your special day. Photography is a subjective art and our favorites may not necessarily align with yours. This initial process is important to get us started on the right track. From there, we will take your selected images, add in additional images we feel help tell the story, and lay out a draft of the album in accordance with our established album style, utilizing timeless and clean, custom layouts.
WHAT IS OUR ALBUM STYLE?
When designing your album our goal is to make this special heirloom timeless and elegant with clean designs.
Things We Avoid:
- Mixing Post Production Styles – Mixing post production styles almost always creates an eyesore. For example, having a vintage fade next to a black and white next to a vibrant colored image is simply too distracting. We design our albums to incorporate one post production style per spread.
- Mixing Too Many Colors – We try our best to keep the colors consistent. For example, if the scene is an outdoor ceremony with lots of greens and natural light, we want to make sure each image on that spread fits the scene and the colors within that scene.
- Mixing Moments – We want each spread to tell the story of one moment (or one series of moments). A ceremony page should be devoted to the ceremony, a bridal prep spread should be exclusively bridal prep pictures, etc.
- Cramming Too Many Images in a Page – One of our most important points of emphasis is not cramming too many images on one spread. It may be tempting to “get the most” out of each spread by putting in dozens of images on each spread, but in the end, this typically leads to limited design options and a strong cluttered feeling. Imagine a home with too much furniture or a phone with too many buttons. Sometimes less is more, and this is particularly true with album design.
- Using Image Overlays – Overlaying images is an older, dated design feature in which the designer lowers the opacity (i.e. the transparency of an image) and overlays other images on top of that image. We feel this style dates the album spread and also clutters it up.
- Using Floral Graphics, “Designer” Borders, and Backgrounds Other Than Black and White – Bringing in vector graphics (floral embellishments, etc.) is something we avoid to ensure an album is timeless and image-centric. Using borders and background colors other than black and white is most often distracting.
The following examples are based on a 10×15 layout. Imagine the center fold in the middle of each spread, dividing it into two pages. Before you begin the album design process, it is important for you to understand our vision for telling your story. Here are a few sample spreads to help illustrate our album design philosophy.
Sample Spread 1 – Details
This is the first spread in an album and it is intended to set the scene. Notice that the dress is the primary focus, with the rest of the collage supporting/supplementing it.
Sample Spread 2 – Details
Sample Spread 3 – Bridal Party
In the following spread, we focused solely on the Bridal Party with a mix of a more traditional pose and a fun pose.
Sample Spread 4 – Elopement
In the following spread we again chose to focus on a few key moments that emphasize emotion and expression. The story of this entire 1.5 hour ceremony was told in just 3 spreads with this simplistic approach.
Sample Spread 5 – First Dance
We chose to tell the story of this first dance in just two images in one full spread.